How to Find Podcast Topics for Your Trade Association
Choosing podcast topics for your trade association is a balance. You want to share your association’s deep industry expertise while covering the topics that are most interesting to your members.
Our trade association clients are always looking for topics that will hook listeners and turn each new podcast episode into a can’t-miss experience. The four topic ideas below are the ones that they turn to the most.
How to find podcast topics for your trade association
Start with member challenges
If you know what headwinds your members are facing, those are the perfect topics to start with. Just 10 or 15 minutes of brainstorming could turn into ideas for five, 10, or even more podcast episodes.
At the end of each episode, ask members what is top of mind for them right now. This could turn into a steady stream of ideas from them.
Don’t forget about the power of surveys! Regular member surveys can also uncover their challenges and thus new topics (or even new member offerings).
Share emerging industry opportunities
Your trade association’s members look to you as an industry expert. Sure, you’re sharing emerging industry opportunities on your website, via email newsletters, and on social media.
A podcast allows you to turn an emerging trend into an insightful conversation. Invite a subject matter expert from inside your association as a guest so listeners get a full picture of where this new trend emerged from and where it can lead.
Highlight member-only resources and offerings
Your trade association likely has numerous resources and offerings just for members. Long-time members are busy, and they may forget what you offer. New members are still learning about you, so they might know they exist yet. In either case, don’t hesitate to remind members what is available to them!
You can highlight the most popular offerings, and of course you can devote new episodes to just-released offerings, like workforce training or an AI integration guide.
Interview industry experts
Industry leaders and consultants are always great sources of relevant, helpful topics for your audience. A simple Q&A format and a handful of questions are all you need to get the conversation going:
What have they been reading, hearing, talking about?
What are their employees and clients asking them or saying?
What is one opportunity they are most excited about this year?
A podcast can help sharpen your industry reputation
Just as your members look to you as an industry expert, on-trend podcast topics demonstrate that your trade association is an integral part of the conversation.
A high quality podcast will solidify your reputation in the industry. The Volubility Podcasting team will use our audio production expertise to ensure each podcast episode provides a great listener experience. Contact us today to start the conversation at info@volubilitypodcasting.com.
