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Your Unique Position: How Podcasts Help Mid-Sized Asset Managers Cut Through the Noise
For small-to-mid-sized asset managers, podcasts continue to provide high ROI and measurable results to educate and inform current (and, hopefully, new) investors.
5 Proven Ways to Grow Your Podcast Audience
If you want to connect with new listeners and grow your podcast audience, these are the five strategies we share with our clients.
A Behind-the-Scenes Look at the Podcast Equipment That Ensures You Sound Great
Many of our clients come to us because they quickly learned how difficult it is to record and produce a podcast. Zoom calls just don’t cut it! We’ve taken the guesswork out of every aspect of podcasting, starting with the equipment, to make your life easier and ensure your podcast is up to your brand’s standards.
Looking for a Podcast Producer? Ask These Five Questions
You might think that the success of a podcast is based on the host and topics, but the producer behind the scenes is just as important. When you are ready to outsource podcast production, ask these questions to find a podcast producer who is a great fit for your brand.
4 Elements Every Winning Podcast Strategy Has in Common
Like any other marketing campaign, you need a solid podcast strategy in place. Whether it’s attracting new clients, increasing brand awareness, or positioning you as an expert, a strategy will keep you organized so you can meet your goal. In our experience, a winning strategy has four elements in common.
The Marketing Power of Podcasting for Nonprofits
No matter what your mission, there are dozens of other nonprofits vying for the attention, time, and money of your members, donors, sponsors, and volunteers. Have you considered a podcast? Podcasting for nonprofits is a fantastic marketing tool. It can help you stand out in a sea of options, keep your stakeholders fully engaged, and help you reach new people.
Why You Should Use A Script For Your Podcast
Over the past few years, I have had a number of new clients come to me, wanting their own podcast. And when it comes to recording, I have found that people like to enter the recording booth with some bullet points scribbled on a note card like they’re delivering a speech to a live audience.